Traditional TV news is officially on life support – and Megyn Kelly just delivered what might be the final blow.
In a power move that's sending shockwaves through the media landscape, Kelly has secured her own dedicated SiriusXM channel through an expanded multi-year partnership with the satellite radio giant. This isn't just another hosting gig – it's a complete takeover that signals where the future of news consumption is heading.
Starting November 4th, SiriusXM will transform its current Triumph Channel 111, where Kelly's program has been broadcasting since 2021, into a channel bearing her name. The original Triumph Channel won't disappear entirely – it's simply relocating to channel 123 to make room for Kelly's media empire expansion.
But here's where it gets controversial...
Kelly didn't mince words when explaining her vision for this new venture. She delivered a scathing critique of traditional television news, declaring it "dead" and claiming audiences are fed up with what she calls "stilted, censored conversations." Her solution? What she describes as a "bold brand of no-BS news" that promises to cut through the corporate media filter.
This expanded partnership goes far beyond just rebranding a channel. Kelly's new platform will introduce fresh programming elements, including a daily after-show that promises to dive deeper into the day's most pressing topics. Her main show will maintain its exclusive SiriusXM premiere before making its way to podcast platforms and YouTube, ensuring maximum reach across multiple media formats.
And this is the part most people miss...
Kelly's journey to this moment represents one of the most dramatic career transformations in modern media history. After high-profile tenures at both Fox News and NBC News – the latter ending in considerable controversy – she made the bold decision to build her own media empire from scratch. The gamble appears to be paying off spectacularly, with her podcast consistently ranking among the top shows in the news category.
Earlier this year, Kelly expanded her influence even further by launching the MK Media podcast network, bringing together notable voices like Maureen Callahan, Mark Halperin, Link Lauren, and Emily Jashinsky. This move positioned her not just as a content creator, but as a media mogul curating and amplifying other independent voices in the industry.
SiriusXM's strategy of creating personality-driven channels isn't new – they've built successful branded channels around major figures like Howard Stern (who commands two channels), Andy Cohen, Kevin Hart, and Conan O'Brien. However, Kelly's channel represents something different: a direct challenge to mainstream media's approach to news coverage.
Here's what makes this deal particularly intriguing – and potentially explosive:
Kelly's criticism of "censored conversations" in traditional media raises uncomfortable questions about editorial control and corporate influence in news reporting. Is she right that audiences are hungry for unfiltered commentary, even if it means sacrificing some traditional journalistic guardrails? Or does her approach risk spreading misinformation in an already polarized media environment?
The timing of this announcement is particularly significant, coming at a moment when trust in traditional media institutions continues to decline among many Americans. Kelly's success suggests there's a substantial audience willing to abandon conventional news sources in favor of personalities they perceive as more authentic and uncompromising.
What do you think – is Megyn Kelly's "no-BS" approach exactly what news media needs right now, or does it represent a dangerous departure from journalistic standards? Are we witnessing the natural evolution of news consumption, or the further fragmentation of our shared information landscape? Drop your thoughts in the comments – this is one debate where every perspective matters.
